Mistake #2: Failing to "showcase" their home.
First impressions are the most important factor when selling your home. A staggering amount of home sales have been lost due to messy rooms, unmowed lawns, odors, clutter, etc. Experience shows that for every $100 in repairs that your home needs, a buyer will deduct $300-$500 from their offer. Thoroughly clean and prepare your home before you put it on the market if you want top dollar.

Mistake #3: Accessibility to view your home
Easy accessibility into a home for sale is a major key to a profitable sale. A lockbox allows buyers to view a home with their




agent at a moment's notice. The more accessible you make your home, the more showings and higher odds of a buyer coming through who will pay top dollar for your home. In today's competitive market, buyers who can't get in to see a property will go and purchase elsewhere.

Mistake #4: Choosing the wrong agent or choosing them for the wrong reasons.
Most homes are sold by a real estate agent but not all agents are the same. The agent's experience, marketing plan and list to sell ratio is the key to a successful sale. Homeowners many times make the mistake of listing their home with an agent who works for the least commission. If an agent is so quick to cut their own fees, how do you think they will do standing up for your price? It is in your best interests to choose an agent with the best marketing plan and track record to sell your home.

Mistake #5: Bad showing techniques
Showing your home at it's best isn't enough. Knowing what to say or do when buyers come through your home is crucial. Whenever possible, try to leave your house when buyers are scheduled to arrive. Take a walk, visit a friend, go shopping...if you cannot leave your home, give the buyer and their agent space to walk through your home uninterrupted. If they have questions, direct them to your representative to handle all inquiries. The LESS you say, the better.
TOP FIVE MISTAKES

Mistake #1: Improper pricing
Improper pricing is the most common mistake unsuccessful home sellers make. If you set the price too high in the beginning, it will sit unsold and become 'stale' on the market. It will also sell the homes competing with yours as buyers will compare your home with properly-priced homes and choose the better value. Overpriced homes likely will eventually net the seller less money.
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JANICE VARASTEH  |  SALES REPRESENTATIVE  |  BOSLEY REAL ESTATE LTD., BROKERAGE  |  276 MERTON STREET  |  TORONTO  |  ONTARIO  |  M4S.1A9  |  PHONE. 416.481.6137  |  FAX. 416.480.2548  |  ASKJANICE@LIFESTYLESPECIALIST.COM