Toronto's Original SmartGirl

Janice Varasteh defines the new generation of modern realtors.

Janice is an upcoming rising star in the Toronto real estate market with a few interesting twists. Besides the fact that she is a preferred Realtor for inbound celebrities, an accredited interior decorator and community volunteer, she is a powerful advocate for teaching women how to build their wealth through real estate investment.

Since she first started her career in 1999, Varasteh has made extraordinary client service a mission, enabling her to cater to the whims as well as the genuine needs of her clients with unrivalled style and discretion. In addition to offering comprehensive real estate services, her sophisticated clientele roster includes corporate executives and entrepreneurs to high profile musicians and celebrities.

Explains Varasteh, "A real estate agent is essentially a hired gun. People hire you for your knowledge and expertise and expect you to negotiate the strongest deal for them without leaving any money on the table. It is key to protect their interests, respect their wishes, give top quality service, remain completely confidential about real estate transactions and get the job done right without leaving out a single detail - they aren't in the market for a new best pal. I am pleased to offer my real estate services to them in an astute, professional manner and that is all they expect from me".

And what qualifications should a successful agent possess? "It is important to be upscale and polished with a good knowledge of  Toronto neighborhoods, homes not currently advertised and to always be available." Varasteh makes it her business to understand the unique lifestyles of people in all ages and stages of their life. She has built a business based on providing a wide range of value-added services such as catering to the specialized real estate needs of women buyers, arranging complimentary services for buyers and sellers as part of her signature service packages and developing a strong repeat referral network from her past clientele.

State-of-the-art communication devices, constant re-evaluation and education ensures Varasteh offers top-notch service. For those with a penchant to work with affluent clientele, Varasteh recommends, "You need to be plugged-in, level headed, well-spoken and diplomatic. It's not uncommon to find yourself in some very complicated situations and it is important to know how to handle yourself with dignity, class and style, without offending anyone."

Janice Varasteh specializes locally in lofts, condos and luxury homes in addition to representing worldwide luxury projects in affiliation with Prudential Douglas Elliman, New York City, NY